Bio
THRILLS is a seasoned creative producer, production manager, and multi-hyphenate live events engineer with over a decade of hands-on experience. A former innovation strategist at SXSW—one of the most complex and fast-paced festivals in the world, she is one of the foremost experts on innovation management and immersive experience design. THRILLS has consistently turned ambitious event concepts into unforgettable experiences and orchestrated high-profile activations with clients such as Comedy Central, Porsche, and HBO. Central to THRILLS’ skill set is a deep understanding of SXSW’s inner workings—from knowing what works to cut through the FOMO of frenetic festival energy, to the complex web of fine print and delicate social threads that can make or break your SXSW event experience. This insider knowledge, combined with an extensive network of local artists, musicians, technologists, and production experts, allows THRILLS to seamlessly bridge the gap between creative vision and logistical reality. Whether overseeing Broadway tours, corporate events, or immersive activations that fuse interactive design with live performance, THRILLS brings an adaptive, proactive approach that keeps all stakeholders aligned and engaged. Beyond the festival circuit, THRILLS is known for collaborative leadership and crisis management, ensuring that clients and teams alike navigate last-minute changes or complex venue requirements with ease. From negotiating extra parking for artists and sourcing cutting-edge AV gear to uniting local talent in immersive showcases, THRILLS excels at delivering tangible, memorable results. With a knack for blending technical expertise and creative flair, THRILLS continues to elevate brand activations and live events—making each production a standout success.
Because the Best Stories are Experiences.
SXSW for First-Timers: Don’t Worry, No One Knows What’s Going On Either
Pushing the Boundaries
Film & Television markets Producing visually stunning, thought-provoking immersion that puts your audience inside the story. Experiential Marketing and Live Events markets Designing and producing interactive installations that transfix visitors and convert lasting impressions into lasting relationships. Music and Live Performance markets Creating real-time one in a million experiences that transport audiences to extraordinary realms of creativity and emotion.
Case Studies and Data
Case Studies See real-world results and impactful immersive experiences. View Case Studies Coming Soon Immersive Industry Map Explore ongoing research on immersive entertainment and technology. Learn More Coming soon Blog Stay informed on immersive and experiential entertainment trends and the latest technology. Read the Blog
"Amelia is a great organizer, and excellent coordinator, and a reliable tech. With expertise in audio, lighting, and video, Amelia can fulfill multiple roles. She has been a wonderful resource for our company in developing business, R&D, and operation management. I highly recommend her as a project manager and a skilled high-end operator. "
Collaborations and Partnerships
Technology Innovators Tap into the innovations of leading tech companies to push the boundaries of immersive experiences. Creative Visionaries Collaborate with visionary artists and creators to elevate storytelling in immersive entertainment. Cultural Institutions Forge partnerships with cultural institutions to engage with the latest research on immersion.
Why Choose Me?
Deep SXSW Insights I’ve spent over 7 years in the thick of SXSW, navigating official policies, signage regulations, and brand guidelines. Whether it’s an intimate product demo or a sprawling immersive activation, I know how to make it flow. Holistic Production & Creative Direction Beyond on-site troubleshooting, I bring immersive design expertise—crafting interactive experiences that wow attendees. Think creative set design, interactive tech, AR/VR elements, and audience engagement strategies. Network & Resources My connections include venues, Austin-based production crews, local musicians, interactive technologists, and immersive artists who can elevate your event from “standard” to “spectacular.” Adaptive & Proactive From last-minute capacity changes to real-time creative pivots, I keep your activation on brand and on schedule—no matter what surprises pop up.
Services & Packages
Consulting and Strategy Starting at $2,500 Who It’s For: Brands needing strategic direction on both logistics and early creative concepts, but who plan to handle execution themselves. Pre-Event Roadmap: Outline SXSW rules, branding guidelines, and experiential possibilities. Immersive Ideation: Brainstorm high-level creative concepts or interactive elements to differentiate your activation. Policy Compliance: Guidance on credential scanning, signage rules, and brand activation best practices. Flexible Hours: Up to 20 hours of calls, email support, resource sharing. On-Site Management & Creative Coordination Starting at $5,000 Who It’s For: Organizations seeking a hands-on manager who can also oversee the creative vision, ensuring an engaging guest experience from start to finish. On-the-Ground Oversight: Full on-site leadership: overseeing venue setup, staff/volunteer alignment, and the implementation of immersive elements. Real-Time Issue Resolution: Address production or tech hiccups, keep interactive installations running smoothly, and ensure brand/venue compliance. Seamless Attendee Experience: From crowd flow to creative staging, everything is orchestrated so your audience leaves captivated. Full Production & Immersive Experience Design $8,000–$12,000+ (Scope Dependent) Who It’s For: Brands wanting a turnkey, experiential activation that pushes boundaries while staying in lockstep with official festival policies. Concept to Execution: End-to-end creation of an immersive environment—set design, interactive tech integration, music/artist booking, or any innovative feature that elevates your brand story. Local & National Team Sourcing: Assemble and lead specialized crews—A/V experts, set designers, interactive technologists—billed transparently, directly to you. Detailed Follow-Through: From initial concept sketches to final load-out, I coordinate every step, ensuring the creative vision aligns with SXSW guidelines and your brand message.
“THRILLS transformed our standard pop-up into a truly immersive brand moment. Their SXSW know-how and creative ideas kept us relevant and memorable—even amidst the festival chaos!”
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Contact
Ok, maybe you just want to say hi! I get it, cold outreach is tough- so here's a prompt: What's the most interesting thing you're working on right now? I'd love to hear about it! Email: awarren.sw@gmail.com Connect on LinkedIn