Challenge
Brooklyn Bowl and Relix set out to host a standout, multi-vendor live music experience a bit off SXSW’s main footprint, staging artists every 20 minutes at Scoot Inn. They needed a reliable on-site lead to coordinate with the main clients, venue, vendors, volunteer crews, multiple stage managers, and SXSW staff—while also enforcing contractual obligations. Add in Texas heat, device malfunctions, and ever-changing capacity counts, and you’ve got a recipe for chaos.